Paid Media Manager

The Role

The Marketing team, which is also part of the Growth team, is a multidisciplinary team responsible for top-of-funnel customer acquisition and brand awareness. As a Paid Media Managerin the Marketing team, you’ll be working on a range of growth initiatives in digital channels with other marketing team members, a media agency, analysts, engineers, user researchers, designers, and copywriters. This role reports to the Director of Digital Marketing.

Your primary focus will be to manage the planning, execution and measurement of our media budget. The objective is to ensure that we are cost efficiently growing our customer base by reaching our target audience throughout their decision journey. We are a data driven team and will continuously iterate based on insights, A/B testing and qualitative user feedback. Ideas can come from anyone, data is the final judge.

You can check out ourwebsite to see what kind of messaging and features you will be marketing, and also download our app to sign up for a free trial to get a first hand experience of our product.

Responsibilities

• Directing, overseeing, and collaborating with our media agency to place our media investment in various channels
• Analyzing campaign performance against historical and forecasted goals, to provide actionable optimizations and testing proposals
• Collaborating with internal team members to build and improve campaign assets like ad creative, landing pages, and conversion funnels
• Contribute to the team’s vision, strategy and agenda
• Helping the team grow as a whole by sharing knowledge and lifting each other up

About you

We're always looking to work with people who are friendly, professional, open, and have a passion for details. You are probably not a stranger to describing yourself as:

• Self-sustaining – you can work independently, taking initiatives and planning your own time
• Curious – you enjoy learning new things to grow both professionally as well as on a personal level
• A good communicator – you enjoy discussing different solutions and strategies for technical challenges
• Agile – you feel comfortable in a dynamic environment where focus lies in what’s important here and now, with the ability to realize when it's time to change the game plan and when to stick to it
• Humble – you are an open person, you say what you mean and mean what you say
• Street smart – crafty, able to build solutions with limited resources
• Not a perfectionist – but disciplined and methodical in your approach to solving problems

Mandatory requirements

• You feel at home building and maintaining multi-funnel global campaigns in Google, Meta, Microsoft, and LinkedIn
• Strong proficiency in analyzing campaign performance using multiple dimensions, success metrics, and attribution models
• Can setup, validate, and integrate conversion actions into bid strategies
• Familiar with A/B testing at scale in Google and Meta, and how/when to call winners
• Comfortable forecasting and allocating media budget with estimated performance expectations using proper data inputs
• Familiar with creative best practices and testing opportunities in various ad platforms
• You’ve worked with or for an agency in the past

• General interest in music and/or music technology
• B2B or PLG SasS products
• Offline conversion import (Google Ads) and conversions API (Meta)
• Basic Google Tag Manager setup and updates
• AppsFlyer or another MMP
• Geo-lift, brand-lift, or MMM analysis

About us

Soundtrack Your Brand is a B2B company providing music streaming services to more than 80,000 businesses in over 70 countries, from the restaurant or retailer round the corner to larger brands such as Lululemon, Joe & The Juice, Toni & Guy and TAG Heuer.

The company consists of 90+ talented, motivated and humble employees. We follow the tenets of product-led growth (PLG), where the product is the primary driver of customer acquisition, conversion and expansion. Our headquarters are located in central Stockholm (Odenplan).Employee benefits

• You have the freedom to decide where you work the best with our Work From Anywhere program with a one-off setup bonus included
• Generous pension plan
• Yearly budget for health, wellness and personal development
• Laptop and mobile phone of your choice with included cellular subscription
• Regular social activities such as team events, meet ups, after works and off-sites
• Daily breakfast served at the office