Senior UX Researcher & Strategist

Crafting Data-Informed Experiences that Empower Users

Are you a passionate advocate for users? Do you believe that great design, driven by insightful research, has the power to transform the way people interact with digital products? Do you value the power of true teamwork? If so, we have an exciting opportunity for you to join Azets as a Senior UX Researcher & Strategist.

About Azets

Azets is not just a place to work; it is a company where you can invest your ingenuity and passion into directly improving our clients’ business landscapes. As a leader in accounting, tax, payroll, and business advisory services across the Nordics, UK, and Ireland, we empower over 100,000 clients through 190+ offices. Our purpose—improving the lives of our colleagues, our clients, and our communities—drives our dedication to delivering high-quality, personal services both digitally and in-person. Join us in our mission to support clients ranging from startups to blue-chip companies, helping them focus on what they do best while we handle the complexities of their accounting, tax, payroll, and other financial operations.

About Azets Software

As a crucial part of Azets Group, our 40-person Azets Software team pioneers software solutions, serving over 170,000 users from 30,000+ clients. With teams distributed across 8 countries, we thrive in a truly global and vibrant work environment.

Our Design and Research Journey

Enterprise software has historically lagged behind consumer applications in creating well-designed user experiences. Azets Software is committed to creating experiences that are on par with consumer apps in usability, functionality, and enabling users to achieve their goals. We've made significant strides towards this mission, including establishing our design system, forming cross-functional teams, and expanding our design organization under the leadership of James, our Head of Design.

As we continue to grow, we recognize the need for research-driven insights to further inform and elevate our design processes. We have ambitions to strengthen our capacity with disciplines such as service design, design ops, and most crucially—user research.

Our team, which currently consists of three user experience designers and three user interface designers focused on the design system, is dedicated to building trusting relationships, empathy, and supporting each other daily to help us be our best selves. Now, we are looking to add a research expert who can steer our design decisions with evidence-backed insights and foster a culture of continuous learning.

Your New Challenge...

As our Senior UX Researcher & Strategist, you will be at the forefront of our efforts to make data-driven decisions that significantly enhance our products' user experience. You will lead the charge of developing and executing research strategies that inform every level of our design and product development processes.

Key Responsibilities in your first year

Strategic Research Leadership

• Develop and implement a comprehensive research strategy that aligns with our business goals and drives user-centered innovation.
• Advocate for the integration of research into all stages of product development, ensuring that every decision is informed by data and user insights.

Data and Tools Optimization

• Assess and optimize the use of existing data sources and research tools,
• Identify, justify, and integrate new data sources and tools, ensuring that each choice is cost-effective and strategically enhances our understanding of user behavior and needs.

User Engagement and Insight Generation

• Innovate methods to access and engage users, even in challenging contexts, to gather meaningful and unbiased insights.
• Collaborate with internal teams and business units to facilitate research, ensuring that the voice of the user is always represented in our decision-making processes.

And beyond your first year...

Execution and Mentorship

• Lead large-scale research initiatives that provide deep insights into user needs and behaviors, directly influencing our product strategy.
• Establish research operations across the organisation. Build scalable processes, select the right tools, and embed research practices that ensure consistent, high-quality insights are integrated into every stage of our product development lifecycle.
• Mentor our design team and others

Research Roadmap and Continuous Improvement

• Create and maintain a research roadmap that drives continuous improvement in how we gather and utilize data.
• Work closely with data analysts to deliver actionable insights that inform and enhance product management and design.

Ideal Candidate

Experience

• Proven track record in senior research roles, particularly within complex organizations.
• Experience in setting up and scaling research strategies and operations.
• Deep expertise in both qualitative and quantitative research methods.

Skills

• Strategic thinking with the ability to translate research insights into impactful product and design decisions.
• Effective communication skills with the ability to influence and evangelize research at all organizational levels.
• Proficiency with research tools and data analytics platforms.

Mindset

• A proactive problem-solver who thrives in dynamic environments.
• A collaborative leader with a passion for fostering a research-driven culture.
• A mentor who enjoys empowering others to grow and succeed.

What We Offer

• Impact: Shape the future of our product strategy, design, and research processes.
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• Growth: Lead a critical transformation within our organisation
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• Flexibility: This position can be based out of any of Azets’ 190+ offices across the Nordics, UK, and Ireland. We support flexible remote work but value in-person interactions and expect weekly office attendance. Regular travel for meetings and workshops will also be required
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• Culture: Join a collaborative and inclusive work environment that values diverse perspectives and fosters innovation.