Marketing specialist

Overview

Modelon is a global SaaS company that specializes in providing an innovative cloud-based platform, Modelon Impact, for the design and simulation of engineering technology. Headquartered in Lund, Sweden, we leverage model-based engineering and industry expertise that help engineers design innovative and climate-friendly products while saving costs. As a Marketing Specialist, you will play a crucial role in executing our marketing strategies and initiatives to effectively position our brand, generate leads, and support overall business objectives.

Job Summary

We are seeking a highly motivated and talented Marketing Specialist to join our marketing team. The ideal candidate will have a curiosity and passion for transforming engineering concepts into compelling messages that resonate with our target audience. The ideal candidate will also be a highly organized self-starter and enjoy learning from and connecting with colleagues and customers located around the world. You will collaborate closely with cross-functional teams to develop and execute marketing content and social media campaigns, conduct market research, and present Modelon at various tradeshows.

Experience Level

Associate to Mid-level position

Responsibilities

• Work closely with the Marketing Director to achieve marketing department goals and objectives
• Develop and execute strategic social media campaigns to connect with our target audience and promote Modelon’s solutions.
• Support commercial team activities including presence at trade shows, conferences, and user meetings
• Collaborate with the marketing department and cross-functional teams to generate lead-generating content for various channels including Modelon’s website, digital campaigns, and email campaigns.
• Collaborate with the commercial team to develop sales enablement materials, such as product brochures, presentations, and case studies, to support the sales process.
• Implement SEO strategies and tools to generate high-quality leads
• Support in the development of creative and innovative marketing campaigns
• Collaborate with external vendors, agencies, and partners to execute marketing initiatives
• Ensure creative marketing materials undergo regular review and adhere to brand guidelines
• Stay up to date with industry trends, emerging technologies, and best practices in B2B marketing to identify opportunities for innovation and optimization.

Qualifications

• Bachelor’s degree in marketing, business, or a related field
• Must be eligible to work in the US
• 2-3 years of proven experience as a Marketing Specialist or similar role, preferably in the B2B technology sector.
• Solid understanding of B2B marketing strategies and tactics, with a track record of successful campaign execution and lead generation
• Excellent written and verbal communication skills
• Ability to transform complex engineering concepts into compelling marketing stories
• Self-motivated with excellent organization and project management skills
• Previous experience with digital marketing platforms and tools such as Google Analytics, CRM systems, SEO tools, and social media management platforms.
• Strong problem-solving and analytical skills to propose data-driven solutions
• Ability to work collaboratively in a fast-paced and global environment
• Familiarity with engineering technologies, such as CAE/CAD software or industrial automation is a plus
• Fluent in English. Fluency in a second language is a plus.
• Expect occasional international travel

Hybrid Policy

Modelon operates with employees coming into the office on a core day and an additional day per week. This candidate would, therefore, need to be able to commute to our Ann Arbor office twice a week at a minimum.

Join our team and be a part of an innovative company that is shaping the future of engineering technology. We offer comprehensive benefits and opportunities for professional growth and development.