App Marketing Manager - Stockholm

We are seeking an App Marketing Manager with expertise in App Store Optimization (ASO) to lead and execute the ASO strategy and roadmap for our client'sgame. The role involves planning the ASO strategy from scratch, optimizing storefront performance, and driving organic visibility and conversion rates.

Key Responsibilities:

1. Develop ASO Strategy & Roadmap:
   • Align with game and marketing objectives to build and execute the ASO roadmap.
2. Keyword Optimization & Store A/B Testing:
   • Implement keyword research, run full-cycle A/B testing, and submit assets aligned with store guidelines.
3. Launch In-App Events:
   • Define and launch promotional content cards and events to enhance store performance and revenue.
4. Performance Monitoring & Reporting:
   • Build and share detailed reports on game store performance with key stakeholders.
5. Collaboration Across Teams:
   • Work closely with Creative, Community, Product, and Commerce teams to ensure alignment and deliver results.

Requirements:

• 3+ years in Product Marketing, Growth Marketing, or ASO for mobile games or high-user applications.• Strong understanding of ASO fundamentals, including keyword research, storefront changes, and algorithm updates.• Excellent knowledge of App Store and Play Store processes.• Passion for ASO and marketing optimization, with experience in creative testing, OS updates, and promotional strategies.• Experience in the gaming industry is preferred but not mandatory.

Start Date andApplication:

Start Date: ASAP

Initial Length: 12 months initially (possibility of extension)

Workload: Full-time (100%)

Deadline: ASAP

Location: Stockholm

Contact Person: 0790 062 711

Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company—quickly and efficiently. Our primary focus is on Finance, Administration, HR, Marketing, and IT, but we also possess the broad expertise and flexibility needed to deliver tailored recruitment solutions across all industries.

Although we are a relatively new player, we have already built trust with many of Sweden's largest companies and operate both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us a natural partner for companies looking to stay ahead in their recruitment efforts.