Performance Marketing Specialist (SEM/SEO)

Global migration is a 21st-century reality. Whether people are fleeing from something or racing towards better opportunity, following love or seeking new experiences, more and more are living in different environments and in new ways. We celebrate the power of people coming together. That’s why we connect ambitious people abroad with their families and friends back home so they can support each other emotionally and financially, and lead more enriched lives.

Our ambitious team reflects our international audience. We are a diverse group of people from all over the world that come together every day—and we’re looking for others driven by the same desire to create meaningful products that bridge cultural and geographic distances.

Why Rebtel?

When you join Rebtel, you become part of a global team, bringing together diverse minds from every corner of the world. Our headquarter is nestled in Stockholm and here we strike a balance between dedicated work and more relaxed activities. Every Friday the unmistakable aroma of freshly popped popcorn fills the air, but our celebrations encompass everything from minor and major common accomplishments to cinnamon bun day.

What will you do?

As a SEM/SEO Specialist you will drive new paying users for different Rebtel’s services via digital marketing channels. Your daily work would be mainly focused on optimizing acquisition campaigns, same as work with Rebtel’s website content and structure to drive more organic traffic to unlock more growth opportunities.

At Rebtel you will be a part of a diverse cross-functional team, working alongside performance marketing specialists, designers, analysts. While also collaborating with colleagues across the rest of the organization to maximize results.

Responsibilities and Tasks:

• Paid channel management: Day-to-day campaign monitoring and optimisation on Google Ads. Launching new channels (Bing Ads, Apple Ads and more).
• Ongoing experimentation: Testing ideas generation for ad copy, landing pages, visual creatives, audiences and more. Documentation of experiments.
• SEO strategy & implementation: Keyword analysis and development of effective strategies for on-page and off-page optimization to improve online visibility and organic traffic to the website in close collaboration with product and web teams.
• Cross channel synergy: Ensuring a good synergy between paid and organic search strategies.
• Content Management: Responsible for updating SEM/SEO related parts of the website in close collaboration with product and web teams.
• Analysis & reporting: Identifying improvement opportunities and presenting detailed reports with insights generation and suggested next steps based on respective channels performance.
• Industry trends: Monitoring and timely responding with actions on new trends within digital marketing in tools and campaign tactics.

Requirements:

• Proven track record in managing campaigns in Google Ads, Bing Ads, Apple Search Ads, e.g. including campaign setup, daily optimization, performance analysis, budget allocation.
• Proven track record in developing organic growth strategies by covering technical and content related aspects. Understanding of programmatic SEO, ability to leverage AI to archive best possible results fast.
• Experience working with website and app analytics tools (e.g. Google Analytics, Adjust or similar).
• Familiarity with content management systems (e.g, Storyblok, Wordpress, Hubspot) is a plus.
• Understanding of cross digital channel synergies and different attribution models, coupled with a grasp of latest trends in the area such as iOS14.
• Native-level proficiency in both written and spoken English. Proficiency in Spanish and/or French is a plus.

Our Offer To You:

At Rebtel, you are the most important asset and we strive to provide a comprehensive package of benefits and perks that enhance your well-being and work experience. Here are some of the things you can expect from us:

• Pension Plan
• Health Checkups and Private Medical Insurance
• 10k Bucket (net) for wellness allowance and Travel (benefit taxed)
• Discount on gym memberships
• Bonus program
• Parental pay
• 30 days annual vacation
• Relocation Support, if you're joining us from afar, we'll assist you in making a smooth transition.
• Beautiful Premises in the city center of Stockholm.

Rebtel is an international workplace, and at the office, we speak English; therefore, high English proficiency is required.

We are Rebtel. We come from all around the world to create products for anyone who has crossed a border. We believe in equal opportunity and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.