Head of Content and Social Media

The Opportunity

Polestar is seeking a dynamic and strategic Head of Content and Social Media to lead all organic content production. This pivotal role will oversee a multidisciplinary team of producers, photographers, videographers, writers, and social media specialists, ensuring the delivery of high-quality content across diverse channels.

The role is responsible for executing Polestar’s content strategy beyond large-scale advertising campaigns, supporting key business functions such as PR, CRM, Customer Experience (CX), Markets, and Marketing. A core component of this position is the management of Polestar’s social media ecosystem, including owned channels and both paid and organic influencer collaborations.

Key Responsibilities

• Lead the strategic development and execution of all organic content production.
• 
  
• Oversee the management and optimization of Polestar’s social media channels.
• 
  
• Develop and control content production budgets to ensure cost-efficient execution.
• 
  
• Establish and maintain a robust content production schedule.
• 
  
• Drive the performance of paid social media content amplification.
• 
  
• Oversee paid and unpaid influencer partnerships and activations.
• 
  
• Ensure seamless content coordination and delivery across all Polestar functions.
• 
  
• Utilize analytics and performance metrics to drive engagement and refine growth strategies.
• 
  
• Foster collaboration across the wider Polestar business to maximize content impact while optimizing resources.

The Ideal Candidate

• 15+ years of experience in editorial and content production.
• 
  
• 6+ years of social media management experience.
• 
  
• 4+ years of leading high-performing content teams.
• 
  
• Bachelor's degree in Journalism, History, or a related field.
• 
  
• 10+ years of experience managing content and social media agencies.
• 
  
• Established influencer network and expertise in influencer marketing.
• 
  
• 6+ years of experience managing content budgets effectively.

Key Stakeholders

Internal: Works closely with the entire marketing and communications team, serving as a resource for each function head to execute content-driven initiatives.

External: Collaborates with social agencies, creative agencies, and external partners to drive Polestar’s content and social media presence.

This role is instrumental in shaping Polestar’s digital voice and presence, ensuring that our content remains innovative, engaging, and aligned with our brand vision. If you have a passion for compelling storytelling and digital engagement, we’d love to hear from you.