Product Owner

• Data-Driven: Skilled in data analysis, insights & performance visualization, defining and measuring key performance indicators (KPIs). You demonstrate a data-driven approach to decision making, both in day-to-day management and in making strategic trade-offs.

• Industry knowledge: Expertise in the MarTech industry and experience in working with SaaS solutions. Good understanding of marketing campaign performance analysis and driving MROI through continuous improvement.

• Privacy Knowledge: Good understanding of data privacy regulations and commitment to ensuring data compliance.

• Innovation Mindset: Passionate about staying updated on emerging trends and fostering a culture of experimentation and innovation within the team.

A DAY IN YOUR LIFE WITH US

As a Product Owner for Marketing Performance, you will play an essential role in driving the organization’s marketing technology initiatives to enable operational excellence and data-driven decision making at scale for the many IKEA co-workers. More specifically, you will co-create digital solutions together with data and machine learning experts, business partners and end-users to translate marketing performance data into business insights and facilitate real-time marketing optimization around the globe.

IN THIS ROLE, YOUR RESPONSIBILITIES INCLUDE:

• Product: Establish and maintain a clear product vision, strategy, and roadmap, leveraging product discovery & optimization techniques. Actively research co-worker needs and business opportunities using quantitative and qualitative data. Use insights and data to solve friction points and problems in ways our co-workers love. Collaborate on backlog refinement, sprint reviews, and ensure success metrics as well as requirements are well-defined.

• Stakeholder Management: Act as the main point of contact and subject matter expert for marketing performance insights. Collaborate with cross-functional teams, build trust, and strong partnerships with key stakeholders.

• Analytics: Together with engineering, data, and machine learning experts, establish and implement best practices to track, aggregate, measure, attribute, and visualize relevant data across all marketing channels, so that time-to-insight is minimized, and data-driven tactical decisions can be taken when it matters.

• Innovation: Apply a data informed and experimental approach to deliver successful outcomes that meet objectives and co-worker needs.

TOGETHER AS A TEAM