Engineering & Marketing Director

The Engineering & Marketing Director is responsible for leading the development and execution of comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This senior leadership role oversees all facets of marketing including brand management, digital marketing, product marketing, communications, and market research. The Engineering & Marketing Director collaborates with cross-functional teams to ensure cohesive messaging, consistent brand positioning, and measurable marketing outcomes across regions and business units.

Responsibilities

Strategic Planning & Leadership

• Develop and implement an integrated marketing strategy aligned with the company’s vision, goals, and target markets.
• Lead and mentor the marketing and engineering team to ensure high performance, innovation, and professional growth.
• Drive the development of annual marketing plans, budgets, and KPIs to measure success.

Product & Digital Marketing

• Collaborate with product management and sales teams to develop go-to-market strategies and promotional plans for new and existing products.
• Lead digital marketing efforts including SEO/SEM, content strategy, email marketing, and social media campaigns.
• Utilize analytics to evaluate digital performance and drive continuous improvement.

Market Research & Customer Insights

• Conduct market and competitive research to inform strategic decisions and uncover growth opportunities.
• Develop customer personas and journey maps to guide targeted marketing initiatives.
• Translate insights into actionable strategies that improve campaign effectiveness and ROI

Executive Leadership & Cross-Functional Collaboration

• Act as a core member of the senior management team, contributing to overall business strategy and decision-making.
• Partner with sales, customer service, and executive leadership to align marketing strategies with company priorities.
• Provide strategic input on product development, pricing, and market entry strategies.
• Foster a culture of collaboration, accountability, and data-driven decision-making.
• Represent the company in industry forums, regulatory discussions, and high-level stakeholder engagements.