Vice President Digital & Marketing Operations

At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that the home should be a place for wellbeing, a place to care for ourselves and our loved ones.

We have the goal of becoming a world-class consumer marketing company and delivering outstanding consumer experiences linked to product innovation.

For Business Area Europe APMEA, we are looking for Vice President of Digital & Marketing Operations, to lead the strategic direction and execution of digital marketing initiatives across the organization.

You will play an important role in the Europe APMEA Marketing Leadership Team.

Job Summary

The Vice President of Digital & Marketing Operations will lead the strategic direction and execution of digital marketing excellence initiatives across the organization. This role is pivotal in optimizing our paid media buying processes, enhancing the digital consumer experience, and driving collaboration across Commercial Areas to maximize investments and leverage technology effectively. Most importantly the role is to elevate Electrolux Group’s digital and media capabilities as a source of competitive advantage.

Key Responsibilities

• Optimize Paid Media Buying:
• Oversee and refine the paid media buying process to ensure operational and effectiveness excellence across the Business Area.
• Collaborate with Commercial Areas to align marketing strategies with business objectives and drive revenue growth.
• Social Media Strategy:
• Develop and launch a comprehensive social media strategy for the Group, enhancing brand presence and engagement across platforms.
• Monitor trends and adapt strategies to ensure relevance and effectiveness.
• Influencer and Brand Ambassador Strategy:
• Deploy a robust influencer and brand ambassador strategy to amplify brand messaging and reach target audiences.
• Build and maintain relationships with key influencers and partners.
• Digital Consumer Experience:
• Revamp the end-to-end digital consumer experience journey, ensuring a seamless and engaging interaction across all touchpoints.
• Utilize consumer insights and data analytics to inform enhancements and drive customer satisfaction.
• Collaboration and elevate Direct-to-Consumer Function:
• Work closely with the Direct-to-Consumer (D2C) team to align e-commerce sales strategies with digital marketing efforts.
• Drive initiatives that enhance online sales performance and customer loyalty.
• Investment Maximization and Technology Leverage:
• Efficiently manage marketing investments, ensuring optimal allocation of resources to maximize ROI.
• Leverage technology and real consumer data to enhance marketing effectiveness and operational efficiency.
• Lead the dotcom and one app North Star digital transformation journey :
• Collaborate with the relevant partners in CDI and Technology to revamp and bring to life a revamped digital experience to our consumers
• Maximize customer lifetime value through key strategic interventions and implementations of digital changes.
• Lead the Marketing Operations as function to drive rigor around program and project management ​
• Champion a culture of inclusion, collaboration and respect, living the group’s values enabling people perform at their best.
• Be a strong member of the Marketing Leadership team and influence the marketing mandate for the Business Area and Group where relevant.

Who you are

• Collaborative leader. You are comfortable working within a matrix environment that is highly dependent on effective cross-functional collaboration
• Credible and influential. You possess strong communication, leadership and problem solving skills with the ability to develop and maintain relationships with diverse sets of stakeholders
• Agile. You like working in a fast moving environment, being open to new opportunities and evolving priorities and flexible in the way you deliver against strict deadlines and dealing with ambiguity
• Consumer driven. You understand well the consumer journey and you are always on the scout of how to deliver outstanding consumer experiences
• Engaging motivator. It is natural for you to motivate, challenge and lead the progressive development of people
• Creative. You have an eye for creative development with attention to aesthetics. You intuitively understand what will resonate with consumers
• Data Driven. You know the power data gives you and you have strong analytical skills and data-driven thinking to define problems and develop innovative solutions

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 15+ years of experience in digital marketing, with a focus on paid media, social media, and consumer experience. Industry focus: Consumer Electronics, High Tech/Media, Fashion which elevated digital experiences to a source of competitive advantage is desirable.
• Proven track record of leading successful digital marketing strategies and campaigns.
• Proven experience to lead amidst ambiguity, with strong analytical skills and the ability to interpret data and make data-driven decisions.
• Excellent leadership and communication skills, with the ability to collaborate across teams and influence stakeholders; creating and leading high performing teams among complex matrix environments on a regional and global scale.
• Experience in e-commerce and direct-to-consumer marketing is highly desirable.
• Ability to work agile and across different timezones.