Head of Paid Social

About RevolutionRace

RevolutionRace is a fast-growing outdoor brand offering multifunctional products for an active lifestyle. With a digital D2C business model, they reach customers in 40+ countries through 18 unique web stores. Their vision is to make nature accessible to everyone under the motto "Nature is our playground."

About the Role

We are looking for a strategic and hands-on Head of Paid Social to take full ownership of the paid social media channels. In this key role, you will be responsible for both the strategic direction and operational execution of paid social campaigns across platforms like Meta and other social channels. You’ll collaborate closely with the creative and content teams to craft high-performing ad creatives, while using data to optimize performance and drive strong business results.

In this role you will:

• Work with strategic planning, execution, and optimization of paid social campaigns across multiple platforms
• Own budget allocation and media planning to maximize ROI and performance
• Drive full-funnel campaign strategies – from awareness to conversion
• Develop and tailor paid social strategies for both existing and new markets, with a clear understanding of local audiences and platform behaviors
• Stay on top of platform trends, targeting innovations, and algorithm changes
• Work closely with the creative team and content producers to develop engaging, platform-tailored ad creatives
• Monitor, analyze, and report on campaign performance using tools like Meta Ads Manager, Google Analytics, and data visualization platforms
• Conduct lift studies and A/B testing and apply insights to continuously improve performance

Your Background

The ideal candidate has several years of hands-on experience managing paid social campaigns, particularly on platforms like Meta and TikTok. You have a strong strategic mindset, paired with the ability to execute and optimize campaigns across multiple markets. A solid understanding of data analysis and performance tracking is essential, along with experience collaborating closely with creative teams to develop high-performing ad assets. Experience supporting international expansion and adapting campaigns to new markets is a strong plus.

You are someone who has:

• 4+ years of experience managing and optimizing paid social campaigns, preferably in a D2C environment
• Deep understanding of Meta Ads Manager and other major social platforms
• Experience driving growth across multiple markets with varying maturity
• Strong analytical skills and experience working with data visualization tools such as Power BI or Looker Studio
• Proven track record of developing creative, high-performing ad strategies
• Building smart systems to scale creative volume 
• Passion for digital marketing and staying ahead of platform trends

What RevolutionRace Offers

RevolutionRace offers a dynamic workplace where innovation is key, and things move fast. They value balance and well-being, reflected in their generous wellness allowance and encouragement of physical activity both on and off the clock.

Their modern office is fully equipped to create a comfortable environment – from pinball machines and popcorn makers to fresh fruit, premium coffee, and energy drinks. RevolutionRace celebrates wins, big and small, and provides an environment filled with exciting challenges and opportunities.

Application Process

This is a full-time role based in Stockholm or at their HQ in Borås with a start date as soon as possible.

If you have any questions about the role, feel free to contact Jennifer Holmgren at Jennifer@ecommercerecruit.se. Applications are reviewed continuously, so we recommend submitting yours early to be part of the selection process.