Retail Marketing and VM Specialist

We are looking for a Retail Marketing and VM Specialist to join Haglöfs Brand & Marketing Department in Stockholm, Sweden.

At Haglöfs, our mission is to enhance the quality of life, not only for our consumers through the exceptional outdoor products we produce but also for our employees. Working at Haglöfs is more than just a job; it's an opportunity to merge a life filled with inspiring colleagues and exciting tasks with your passion for the outdoors.

Haglöfs is set on a global growth-, and transformation journey. The Retail Marketing and VM Specialist will directly contribute to Haglöfs future growth plan by optimizing Physical Direct to Consumer channels as well as supporting great sell through in key customer’s physical stores. In this role you will play an important part in building an appealing and successful consumer journey with a strong brand presence.

About the role

The role oversees the Retail marketing calendar and works closely with other functions within the Marketing team to secure that campaigns and sales driving initiatives are created for successful implementation in Haglöfs own and key customer retail channels. It also contributes to the ideation of such initiatives.

The Retail Marketing and VM Specialist creates Visual Merchandising guidelines for Haglöfs stores, showrooms and other physical installations. Moreover, it secures performance success through strategic planning, execution and directs channel- , and local adaptations. He or she travels regularly to our brand stores in Europe to support and train staff in visual merchandising.

The role owns Haglöfs Store Concept, project-leads new implementations of Haglöfs Stores, Shop in shops and Showrooms in Europe and support implementations on a Global scale as well as manages retail related materials and suppliers for the European market.

The Retail Marketing and VM Specialist project-leads Global Sales Meetings from a marketing perspective to secure successful handovers of new seasons to the commercial teams.

The role is responsible for tracking KPI’s and setting strategy for future marketing in the physical sales channels that Haglöfs is represented in.

Haglöfs is a dynamic and global organization, where teamwork and passion are key factors for our success. As Haglöfs is set on a progressive global growth and transformation journey the role requires strong winning attitude and creative leadership skills.

The consumer is our focus and central to everything we do. Therefor the role requires a deep understanding of the brand and various segments of outdoor consumers.

The position is based at our HQ in Alvik, Stockholm and will report directly to the Head of Marketing.

Key Responsibilities:

• Retail marketing strategy on midterm-, and seasonal level. Lead marketing calendar for physical retail.
• Define and brief sales driving marketing initiatives for retail channels.
• Lead direction, implementation and excellence of Visual Merchandising.
• Secure update of showrooms on seasonal base.
• Physical concept ownership, development and implementation in the European market.
• Project lead of Sales meetings and new Retail stores and shop in shops.
• Stay on top of market trends, consumer, and competitor activity.
• Extensive travelling in Sweden and abroad.

The ideal candidate will bring:

• Experience in outdoor or lifestyle brands and a passion for the outdoor industry.
• Min 5 years of experience from Retail Marketing Management.
• Experience of visual merchandising in retail environment with good result in sell-through and product presentation excellence.
• Experience in development and implementation of retail environments.
• Strong project leader, well organized, self driven, fast paced and structured way of working.
• Performance driven with strong consumer focus.
• High standards when it comes to brand- and product presentation.
• Experience in working with Visual Merchandising tool/software such as Mockshop or similar.
• Fluency in both English and Swedish.

Does this sound like you and are you interested to know more? Just reach out and we will connect!

Do you want more insight to the Haglöfs brand before applying, pls visit www.haglofs.com

During summertime the response time can be longer but we will review all applications and the deadline is Aug 3.

We are looking forward to talking to you!