Head of Sales

We're Hiring: Head of Sales

Location: Gothenburg

About Us

Go North is a product-focused consumer goods company that owns 30+ brands across Home, Pet, Wellness, and Seasonal categories. Our growing portfolio features unique, high-quality products available on marketplaces in the USA and Europe. Check out our new e-commerce store: gonorthshop.com

We’re not just scaling a product business - we’re building a company that thrives on transparency, ownership, and collaboration. If you’re a strategic leader who takes accountability, builds high-performing teams, and knows how to turn complexity into focus and execution, you might be the right fit.

What You’ll Own

As our Head of Sales, you'll lead the full commercial strategy across all product categories, working to maximize profitable growth across our brand portfolio. You will lead and grow our sales team and work closely with functions across Marketing, Operations, and Finance.

You will:

• Own the sales strategy and performance across all product categories and brands
• 
  
• Lead and develop a sales team focused on sustainable growth and marketplace excellence (primarily Amazon)
• 
  
• Set clear commercial goals, track performance, and adjust plans to achieve or exceed targets
• 
  
• Build alignment between product launches, marketing campaigns, inventory planning, and pricing strategies
• 
  
• Monitor category, competitor, and marketplace trends to proactively identify opportunities and risks
• 
  
• Drive continuous improvement in sales execution, processes, and reporting

You’ll Thrive Here If You...

• Deliver results through focus, ownership, and follow-through
• 
  
• Communicate with clarity, urgency, and intent – both up and across
• 
  
• Can zoom in and out – from daily detail to long-term strategy
• 
  
• Enjoy building efficient processes that scale with the business
• 
  
• Motivate and develop teams toward clear commercial goals
• 
  
• Collaborate cross-functionally and lead through influence as much as structure

What You Bring

• 3+ years of experience in sales roles within consumer goods or e-commerce
• 
  
• Proven experience leading high-performing sales teams
• 
  
• Strong understanding of Amazon marketplaces and international e-commerce
• 
  
• Hands-on experience selling to U.S. consumers, with a deep understanding of customer behavior, expectations, and market dynamics
• 
  
• Excellent analytical, strategic, and communication skills
• 
  
• Track record of setting and delivering on sales targets across multiple brands or categories
• 
  
• Experience working cross-functionally with product, marketing, and supply chain teams
• 
  
• Fluent in English (written and spoken); additional languages are a plus

Why Go North?

• You’ll have impact from day one in a fast-growing company
• 
  
• A culture built on trust, ownership, humor, and hustle
• 
  
• A collaborative, high-performance team that values clarity over chaos
• 
  
• The opportunity to help shape the future of a multi-brand consumer goods company