Multi-site business manager – Region Nordics

For a Nordic Business Manager role focused on airport staff / Travel Retail, Our customer is looking for a Nordics manager with strong leadership and people management skills. Below is a realistic overview based on comparable roles in premium beauty brands.

Overall Responsibility

• Own and drive sales performance, growth, and profitability across Nordic airport locations
• Lead and develop airport-based beauty retail teams across multiple countries (e.g. Sweden, Norway, Denmark, Finland) based out of Stockholm.
• Ensure brand excellence and consistent execution of the brands DNA in all travel retail touchpoints

Core Requirements

Experience

• 2–8+ years of experience in retail, luxury, or beauty
• Background as Business Manager, Area Manager, Retail Manager, or similar
• Prior experience in Travel Retail / airport environments is a strong advantage
• Proven experience leading remote, multi-country teams

Industry & Brand Understanding

• Strong understanding of the premium/luxury beauty consumer
• Ability to drive performance through:
  • Product storytelling & demonstrations
  • Retail activations and launches
  • Commercial campaigns
• Capable of balancing commercial objectives with brand guardianship

Leadership & People Management

• Demonstrated ability to:
  • Coach, and develop high-performing retail teams
  • Work with performance management, KPIs, and incentive structures
  • Build engagement and retention in high-turnover environments (typical for airports)
• Naturally inspiring, motivational, and hands-on leadership style

Commercial & Analytical Skills

• Strong experience with:
  • Forecasting, and sales tracking
  • Retail KPIs such as SPH, ATV, conversion rate, shrinkage
  • Using data insights to drive action
• Comfortable collaborating with:
  • Travel retail operators (e.g. Avolta/Dufry, Lagardère, Heinemann)
  • Airport management and external partners

Note: reporting to Travel Retail Manager – EU North

Additional:

• Fast pased brand environment with continuous NPD & VM updates to manage and report.

Languages & Practical Requirements

• Fluent English (corporate language)
• At least one Nordic language (often required)
• Willingness to travel frequently/ weekly across the Nordics
• Comfortable working in a fast-paced, commercial airport environment

Key Personal Attributes

• Commercially driven and results-oriented
• Charismatic, confident, and inspiring leader
• Highly hands-on, resilient, and solution-oriented
• Genuine passion for makeup artistry

Strong Differentiators

• Previous experience with luxury brands (e.g. Dior, Chanel, Tom Ford, YSL)
• Experience opening stores/ start-ups
• Track record of scaling sales and teams